More to form than meets the eye? : the impact of form and functional design on attitude towards new products
Year of publication: |
2013
|
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Authors: | Lee, Sangwon ; Pillai, Rajani Ganesh |
Published in: |
Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. 25.2013, 4, p. 345-359
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Subject: | Produktgestaltung | Product design | Produktqualität | Product quality | Emotionale Werbung | Emotional branding | Kaufentscheidung | Purchase decision | Marktforschung | Market research |
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