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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of performance management"
~type_genre:"Article in journal"
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Return on Investment
8
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Journal of marketing
Journal of performance management
Nonprofit management & leadership
8
Journal of advertising research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
Journal of marketing research : JMR
5
The journal of real estate research
5
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
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Harvard business review : HBR
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Journal of banking & finance
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Journal of business ethics : JOBE
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Journal of communication management : an international journal
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MIT sloan management review
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Technological forecasting & social change : an international journal
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The journal of private equity
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American journal of agricultural economics
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European journal of operational research : EJOR
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Finance India : the quarterly journal of Indian Institute of Finance
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Industrial marketing management : the international journal for industrial and high-tech firms
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International business and economics research journal
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ECONIS (ZBW)
8
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date (oldest first)
1
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
Demonstrating the value of marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
3
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
4
Maximize your "Return on Initiatives" with the Initiative Portfolio Review Process
Katz, Keith
;
Manzione, Travis
- In:
Journal of performance management
3
(
2009
)
2
,
pp. 10-13
Persistent link: https://www.econbiz.de/10003853701
Saved in:
5
The worth of product placement in successful films : an event study analysis
Wiles, Michael A.
;
Danielova, Anna
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10003860860
Saved in:
6
The investment advisor to the business : how information sweet spots in marketing can mean better performance management
Mosimann, Roland
;
Mosimann, Patrick
;
Dussault, Meg
- In:
Journal of performance management
1
(
2007
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10003610060
Saved in:
7
Wirtschaftlichkeitsmessung von Business Intelligence-Lösungen : BI-Lösungen müssen sich rechnen - nur wie?
Oehler, Karsten
- In:
Journal of performance management
1
(
2007
)
4
,
pp. 17-20
Persistent link: https://www.econbiz.de/10003610106
Saved in:
8
The power of stars : do star actors drive the success of movies?
Elberse, Anita
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 102-120
Persistent link: https://www.econbiz.de/10003565688
Saved in:
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