The investment advisor to the business : how information sweet spots in marketing can mean better performance management
Roland Mosimann, Patrick Mosimann and Meg Dussault
| Year of publication: |
2007
|
|---|---|
| Authors: | Mosimann, Roland ; Mosimann, Patrick ; Dussault, Meg |
| Published in: |
Journal of performance management. - Ludwigshafen : IMIS, ISSN 1863-8236, ZDB-ID 2280310-5. - Vol. 1.2007, 1, p. 18-21
|
| Subject: | Marketingmanagement | Marketing management | Investitionsentscheidung | Investment decision | Return on Investment | Return on investment | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610060