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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Ahn, Euijin"
~person:"Choi, Hojoon"
~subject:"Consumer behaviour"
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Ahn, Euijin
Choi, Hojoon
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Journal of marketing
Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
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ECONIS (ZBW)
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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
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2
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
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