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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"USA"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Consumer behaviour
USA
Advertising effects
151
Werbewirkung
151
Konsumentenverhalten
81
Advertising
74
Werbung
74
Internet marketing
33
Online-Marketing
33
Brand management
31
Markenführung
31
Brand image
23
Markenimage
23
United States
20
advertising
20
Product Placement
17
Product placement
17
Brand
16
Markenartikel
16
Celebrity endorsement
14
Celebrity-Werbung
14
Marketing management
13
Marketingmanagement
13
Sales promotion
11
Verkaufsförderung
11
product placement
11
Emotion
10
Fernsehwerbung
10
Television advertising
10
Cultural identity
8
Kulturelle Identität
8
Social Web
7
Social web
7
Green marketing
6
Psychology of advertising
6
Sexuality
6
Sexualität
6
Werbepsychologie
6
advertising effectiveness
6
content analysis
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English
96
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Lee, Sang Yeal
3
Chung, Hwiman
2
Dardis, Frank E.
2
Dodoo, Naa Amponsah
2
Katona, Zsolt
2
Kim, Eunice
2
Leeflang, Peter
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Schmierbach, Mike
2
Wilbur, Kenneth C.
2
Aaker, David A.
1
Abratt, Russell
1
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1
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1
Ahn, Euijin
1
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1
Amyx, Douglas Alan
1
Antia, Kersi D.
1
Arora, Amit
1
Arora, Anshu
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Bae, Mikyeung
1
Batra, Rajeev
1
Becheur, Imene
1
Becker, Maren
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Blakemore, Jason
1
Brooks, Gillian
1
Bruzzone, Donald E.
1
Chan, Agnes S.
1
Chandukala, Sandeep R.
1
Chang, En Chi
1
Chang, Yu-ting
1
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1
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1
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Journal of marketing
Journal of promotion management : JPM
Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
139
Journal of advertising research
112
International journal of advertising : the quarterly review of marketing communications
102
Journal of advertising : official publication of the American Academy of Advertising
85
Psychology & marketing
71
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
39
Journal of current issues and research in advertising : JCIRA
36
European journal of marketing : EJM
34
The journal of product & brand management
33
Health marketing quarterly
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of consumer marketing
29
Asia Pacific journal of marketing and logistics
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Journal of international consumer marketing
23
Marketing intelligence & planning
23
Marketing : ZFP ; journal of research and management
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of consumer behaviour : an international research review
21
Journal of global marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Cogent business & management
16
International journal of consumer studies
16
International journal of sports marketing & sponsorship
16
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ECONIS (ZBW)
96
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96
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1
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
2
Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin
;
Wang, Yajin
;
Zhang, Ying
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
Saved in:
3
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
4
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
5
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
6
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
7
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
8
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
9
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
10
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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