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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Consumer behaviour
Advertising effects
151
Werbewirkung
151
Konsumentenverhalten
81
Advertising
74
Werbung
74
Internet marketing
33
Online-Marketing
33
Brand management
31
Markenführung
31
Brand image
23
Markenimage
23
USA
20
United States
20
advertising
20
Product Placement
17
Product placement
17
Brand
16
Markenartikel
16
Celebrity endorsement
14
Celebrity-Werbung
14
Marketing management
13
Marketingmanagement
13
Sales promotion
11
Verkaufsförderung
11
product placement
11
Emotion
10
Fernsehwerbung
10
Television advertising
10
Cultural identity
8
Kulturelle Identität
8
Social Web
7
Social web
7
Green marketing
6
Psychology of advertising
6
Sexuality
6
Sexualität
6
Werbepsychologie
6
advertising effectiveness
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content analysis
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English
81
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Lee, Sang Yeal
3
Chung, Hwiman
2
Dardis, Frank E.
2
Dodoo, Naa Amponsah
2
Katona, Zsolt
2
Kim, Eunice
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Schmierbach, Mike
2
Wilbur, Kenneth C.
2
Aaker, David A.
1
Agrawal, Nidhi
1
Ahern, Lee
1
Ahn, Euijin
1
Amyx, Douglas Alan
1
Antia, Kersi D.
1
Arora, Amit
1
Arora, Anshu
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Bae, Mikyeung
1
Batra, Rajeev
1
Becheur, Imene
1
Becker, Maren
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Blakemore, Jason
1
Brooks, Gillian
1
Bruzzone, Donald E.
1
Chan, Agnes S.
1
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1
Chang, En Chi
1
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1
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1
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1
Cho, Yong-suk
1
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1
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Journal of marketing
Journal of promotion management : JPM
Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
81
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31
Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.
;
Vafeiadis, Michail
;
Kumble, Sushma
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
Saved in:
32
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
33
When fiction becomes fact : effect of reverse product placement on consumer attitudes
Patwardhan, Hemant
;
Patwardhan, Padmini
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10011532975
Saved in:
34
Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
Saved in:
35
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
36
Consumers' responses to implicit and explicit gay-themed advertising in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
Saved in:
37
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
38
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
39
Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
40
Effects of various taypes of cause-related marketing (CRM) ad appeals on consumers' visual attention, perceptions, and purchase intentions
Bae, Mikyeung
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 810-834
Persistent link: https://www.econbiz.de/10011632065
Saved in:
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