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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Virales Marketing"
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Advertising effects
Virales Marketing
Consumer behaviour
785
Konsumentenverhalten
785
Online retailing
515
Online-Handel
515
Social Web
433
Social web
433
Internet marketing
395
Online-Marketing
394
E-commerce
319
Electronic Commerce
318
Beziehungsmarketing
225
Relationship marketing
225
Einzelhandel
202
Retail trade
202
Viral marketing
145
Customer satisfaction
128
Kundenzufriedenheit
128
Brand management
119
Markenführung
119
Werbewirkung
105
Advertising
97
Digital platform
95
Digitale Plattform
95
Werbung
95
Brand image
88
Markenimage
88
Distribution channel
85
Vertriebsweg
85
Internet
80
Confidence
77
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77
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77
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66
social media
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236
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Wilbur, Kenneth C.
5
Dwivedi, Yogesh Kumar
4
Katona, Zsolt
4
Shin, Jiwoong
4
Abbasi, Amir Zaib
3
Gordon, Brett R.
3
Janakiraman, Ramkumar
3
Jerath, Kinshuk
3
Lu, Shijie
3
Narayanan, Sridhar
3
Rana, Nripendra P.
3
Wang, Xin
3
Bambauer-Sachse, Silke
2
Barta, Sergio
2
Becker, Maren
2
Chintagunta, Pradeep K.
2
Ding Hooi Ting
2
Feng, Yang
2
Grewal, Dhruv
2
Guerreiro, João Pedro Silva Martins
2
Hosanagar, Kartik
2
Kannan, P. K.
2
Kapoor, Payal S.
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Korgaonkar, Pradeep
2
Lei, Yueqiu
2
Li, Huajun
2
Lou, Chen
2
Loureiro, Sandra Maria Correia
2
Ludwig, Stephan
2
Mainardes, Emerson Wagner
2
Mangold, Sabrina
2
Moro, Sérgio
2
Mukerji, Bhasker
2
Ofek, Elie
2
Qi, Zhou
2
Reinartz, Werner J.
2
Rishika, Rishika
2
Sarmento, Eduardo Moraes
2
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Journal of marketing
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
186
International journal of internet marketing and advertising : IJIMA
100
International journal of advertising : the review of marketing communications
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Journal of marketing communications
93
Journal of advertising research
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the quarterly review of marketing communications
71
International journal of hospitality management
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
Information systems research : ISR
61
Tourism management : research, policies, practice
55
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
54
Psychology & marketing
51
Electronic commerce research
42
Journal of electronic commerce research : JECR
40
Journal of marketing research : JMR
40
Journal of advertising : official publication of the American Academy of Advertising
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of hospitality marketing & management
38
Journal of internet commerce
38
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
35
Journal of promotion management : JPM
34
International journal of electronic commerce : IJEC
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
International journal of contemporary hospitality management
29
European journal of marketing : EJM
28
The journal of product & brand management
28
Journal of marketing management : MM
25
Journal of marketing research
25
Technological forecasting & social change : an international journal
25
Journal of travel and tourism marketing
24
International journal of technology marketing : IJTMkt
23
SpringerLink / Bücher
23
International journal of consumer studies
22
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Source
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ECONIS (ZBW)
236
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1
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10
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236
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Revenue generation through influencer marketing
Bayerl, Andreas
;
Goldenberg, Jacob
;
Lanz, Andreas
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
5
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
6
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
7
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
8
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
9
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
10
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
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