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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand"
~subject:"Relationship marketing"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Brand
Relationship marketing
Social web
Social Web
127
Internet marketing
80
Online-Marketing
80
Consumer behaviour
77
Konsumentenverhalten
77
Brand management
40
Markenführung
40
social media
38
Viral marketing
34
Virales Marketing
34
Beziehungsmarketing
31
Advertising effects
27
Werbewirkung
27
Advertising
23
Werbung
23
Brand image
21
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21
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11
Online retailing
11
Online-Handel
11
Social network
10
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10
Customer integration
9
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Electronic Commerce
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Kundenintegration
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9
Marketingmanagement
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Facebook
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purchase intention
8
user-generated content
8
influencer marketing
7
Instagram
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Public relations
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social media marketing
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word of mouth
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127
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127
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Loureiro, Sandra Maria Correia
7
Kannan, P. K.
5
Stephen, Andrew T.
4
Palmatier, Robert W.
3
Sarmento, Eduardo Moraes
3
Bilro, Ricardo Godinho
2
Bleier, Alexander
2
Brooks, Gillian
2
Dahl, Darren W.
2
Grewal, Dhruv
2
Guerreiro, João Pedro Silva Martins
2
Herhausen, Dennis
2
Ibrahim, Blend
2
Janakiraman, Ramkumar
2
Lu, Shijie
2
Moe, Wendy W.
2
Nam, Hyoryung
2
Rishika, Rishika
2
Rita, Paulo
2
Schweidel, David A.
2
Sridhar, Shrihari
2
Swaminathan, Vanitha
2
Wang, Xin
2
Xue, Fei
2
Zhang, Jonathan Z.
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Adamopoulos, Panagiotis
1
Ahearne, Michael
1
Alhouti, Sarah
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Andrews, Michelle
1
Ardekani, Saeid Saeida
1
Arias-Bolzmann, Leopoldo
1
Arilla, Ramón
1
Arnould, Eric J.
1
Arora, Anshu
1
Arora, Nilesh
1
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Published in...
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Journal of marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
434
Technological forecasting & social change : an international journal
243
Journal of retailing and consumer services
224
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
116
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
97
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Psychology & marketing
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
73
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
65
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
62
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of advertising research
55
Journal of organizational computing and electronic commerce
55
Corporate communications : an international journal
52
International journal of e-business research : an official publication of the Information Resources Management Association
52
Journal of knowledge management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
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ECONIS (ZBW)
127
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127
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1
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
5
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
6
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
7
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
8
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
9
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
10
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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