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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Customer satisfaction"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Customer satisfaction
Social web
Brand management
148
Markenführung
148
Consumer behaviour
99
Konsumentenverhalten
99
Brand image
83
Markenimage
83
Brand
52
Markenartikel
52
Beziehungsmarketing
40
Relationship marketing
40
Social Web
40
Internet marketing
37
Online-Marketing
37
Advertising effects
25
Werbewirkung
25
Marketing management
17
Marketingmanagement
17
Viral marketing
15
Virales Marketing
15
Advertising
14
Werbung
14
brand equity
12
Emotion
11
social media
11
branding
10
Brand loyalty
7
Markentreue
7
Marketing
7
Customer integration
6
Kundenintegration
6
Kundenzufriedenheit
6
Sales promotion
6
Social network
6
Soziales Netzwerk
6
Verkaufsförderung
6
brand management
6
Celebrity endorsement
5
Celebrity-Werbung
5
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39
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3
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Article
46
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Aufsatz in Zeitschrift
Working Paper
Article in journal
46
Language
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English
46
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Brooks, Gillian
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Morgan, Neil A.
2
Rego, Lopo L.
2
Rita, Paulo
2
Swaminathan, Vanitha
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arnould, Eric J.
1
Bahtiar Mohamad
1
Basaran Borsai, Anne Marie
1
Bhattacharyya, Siddhartha
1
Bilro, Ricardo Godinho
1
Bleier, Alexander
1
Boeck, Harold
1
Burroughs, Benjamin
1
Carmo, Inês Santos do
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Su Yeon
1
Choi, Yunmi
1
Dahl, Darren W.
1
Dam, Linda
1
Dias, Álvaro Lopes
1
Edeling, Alexander
1
Fitriati, Rachma
1
Fornell, Claes
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Garner, Benjamin
1
Gensler, Sonja
1
Gironda, John T.
1
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Journal of marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
126
Journal of retailing and consumer services
82
The journal of brand management : an international journal
72
The journal of product & brand management
71
International journal of internet marketing and advertising : IJIMA
52
International journal of hospitality management
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of marketing management : MM
24
Journal of marketing communications
23
Business horizons
20
Marketing intelligence & planning
20
Asia Pacific journal of marketing and logistics
19
Psychology & marketing
19
Tourism management : research, policies, practice
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
18
Cogent business & management
17
European journal of marketing : EJM
15
International journal of contemporary hospitality management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of fashion marketing and management
15
Journal of hospitality marketing & management
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
European journal of marketing
12
Journal of global marketing
12
Journal of travel and tourism marketing
12
Technological forecasting & social change : an international journal
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
The journal of services marketing
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of promotion management : JPM
10
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ECONIS (ZBW)
46
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
5
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
6
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
7
Destination marketing and domestic tourist satisfaction : the intervening effect of customer-based destination brand equity
Matiza, Tafadzwa
;
Slabbert, Elmarie
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 302-331
Persistent link: https://www.econbiz.de/10014447616
Saved in:
8
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
9
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
10
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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