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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of public policy & marketing"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
~subject:"Studierende"
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Nonprofit marketing
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Li, Yexin Jessica
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Journal of marketing
Journal of public policy & marketing
Journal of nonprofit & public sector marketing
26
International review on public and non-profit marketing
22
Journal of philanthropy and marketing
14
International journal of nonprofit and voluntary sector marketing
13
Journal of marketing for higher education
12
Nonprofit management & leadership
12
Nonprofit and voluntary sector quarterly
8
Journal of business research : JBR
6
International journal of nonprofit & voluntary sector marketing
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
Australasian marketing journal
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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National Bureau of Economic Research Conference Report
3
Nonprofit-PR
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Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
2
European journal of marketing
2
European journal of marketing : EJM
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
PR-Praxis
2
Public relations in the nonprofit sector : theory and practice
2
Services marketing quarterly
2
Sport management review
2
Springer Reference Wirtschaft
2
The AFP/Wiley Fund Development Ser
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The Routledge companion to nonprofit marketing
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1
Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia
;
Bublitz, Melissa G.
;
Butler, Caitlin
; …
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 254-276
Persistent link: https://www.econbiz.de/10013256505
Saved in:
2
Linking marketing to nonprofit performance
Shah, Denish
;
George, Morris
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 571-583
Persistent link: https://www.econbiz.de/10012660200
Saved in:
3
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
4
Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine
;
Peloza, John
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
Saved in:
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