Linking marketing to nonprofit performance
Denish Shah and Morris George
| Year of publication: |
2021
|
|---|---|
| Authors: | Shah, Denish ; George, Morris |
| Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 40.2021, 4, p. 571-583
|
| Subject: | copula method | marketing impact | mission-based outcome | nonprofit performance | Poisson regression | role of marketing | Tobit model | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Tobit-Modell | Nonprofit-Marketing | Nonprofit marketing | Unternehmenserfolg | Firm performance | Regressionsanalyse | Regression analysis | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0743915620978538 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012660200