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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Adjei, Mavis T."
~subject:"Virales Marketing"
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Virales Marketing
Beziehungsmarketing
1
Consumer behaviour
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Customer engagement
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Customer interactions
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Customer online reviews
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Customer satisfaction
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Internet marketing
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Konsumentenverhalten
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Moral identity
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Online retailing
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Online reviews
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Online-Handel
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Online-Marketing
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Personalisierung
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Personality psychology
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Personalization
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Persönlichkeitspsychologie
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Review accuracy
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Review behaviours
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Adjei, Mavis T.
Dwivedi, Yogesh Kumar
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Lu, Shijie
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Journal of marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing theory and practice
1
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ECONIS (ZBW)
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Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
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