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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Moro, Sérgio"
~subject:"Virales Marketing"
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Virales Marketing
Data Mining
2
Data mining
2
Viral marketing
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Airport
1
Airport hotel
1
Auction
1
Auktion
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer feedback
1
Customer satisfaction
1
Dienstleistungsqualität
1
E-commerce
1
EBay sellers
1
Electronic Commerce
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Flughafen
1
Hotel chain
1
Hotel industry
1
Hotellerie
1
Incentivized online reviews
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Internet marketing
1
Internet-Auktion
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Mobile phone
1
Mobiltelefon
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Online auction
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Online retailing
1
Online reviews
1
Online sales
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Online-Handel
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Online-Marketing
1
Personalisierung
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Personalization
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Relationship marketing
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Sensitivity analysis
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Sentiment analysis
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Service quality
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Moro, Sérgio
Dwivedi, Yogesh Kumar
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Janakiraman, Ramkumar
3
Lu, Shijie
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Rana, Nripendra P.
3
Wang, Xin
3
Abbasi, Amir Zaib
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Altobello, Suzanne A.
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Bambauer-Sachse, Silke
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Rishika, Rishika
2
Septianto, Felix
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Shankar, Amit
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Skiera, Bernd
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Tafesse, Wondwesen
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Trusov, Michael
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Viswanathan, Siva
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Adamopoulos, Panagiotis
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Adjei, Mavis T.
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Agarwal, Ritu
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Journal of marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
International journal of consumer studies
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
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ECONIS (ZBW)
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Service quality in airport hotel chains through the lens of online reviewers
Moro, Sérgio
;
Lopes, Rui J.
;
Esmerado, Joaquim
; …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012390003
Saved in:
2
Unfolding the characteristics of incentivized online reviews
Costa, Ana
;
Guerreiro, João Pedro Silva Martins
;
Moro, …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 272-281
Persistent link: https://www.econbiz.de/10011995624
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