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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of service research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Kundenmanagement"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
~subject:"Perception"
~subject:"Wahrnehmung"
~subject:"Wechselverhalten"
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Search: "Customer relationship management"
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Beziehungsmarketing
Perception
Wahrnehmung
Wechselverhalten
Relationship marketing
757
Consumer behaviour
297
Konsumentenverhalten
297
Kundenzufriedenheit
192
Customer satisfaction
191
Kundenmanagement
141
Dienstleistungsqualität
139
Service quality
139
Deutschland
103
Germany
103
Brand management
81
Markenführung
81
Brand image
65
Holiday behaviour
65
Markenimage
65
Urlaubsverhalten
65
Einzelhandel
61
Retail trade
59
Theorie
58
Theory
58
Kundenintegration
57
Customer integration
56
Lieferantenmanagement
53
Supplier relationship management
53
Customer service
52
Kundenservice
52
Kundenwert
52
Kundenbindung
51
Tourism marketing
50
Tourismusmarketing
50
Marketing management
49
Marketingmanagement
49
Social Web
48
Social web
48
Customer value
47
Beschwerdemanagement
45
Complaint management
44
Hotel industry
42
Hotellerie
42
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Undetermined
553
Free
7
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Article
498
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259
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Article in journal
499
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499
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48
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28
Collection of articles of several authors
4
Sammelwerk
4
Lehrbuch
3
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2
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2
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Bibliografie
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English
556
German
201
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Han, Heesup
19
Kumar, V.
14
Grewal, Dhruv
10
Palmatier, Robert W.
10
Hyun, Sunghyup Sean
9
Homburg, Christian
8
Kim, Wansoo
8
Evanschitzky, Heiner
7
Lemon, Katherine N.
7
Neslin, Scott A.
7
Verhoef, Peter C.
7
Wieseke, Jan
6
Wong, IpKin Anthony
6
Blut, Markus
5
Houston, Mark B.
5
Kumar, Vikas
5
Noble, Stephanie M.
5
Reinartz, Werner J.
5
Ruyter, Ko de
5
Yu, Jongsik
5
Brady, Michael K.
4
Eggert, Andreas
4
Fang, Eric
4
Fu, Xiaoxiao
4
Grewal, Rajdeep
4
Grégoire, Yany
4
Hult, G. Tomas M.
4
Hwang, Jinsoo
4
Kim, Insin
4
Lilien, Gary L.
4
Pauwels, Koen
4
Roggeveen, Anne L.
4
Swoboda, Bernhard
4
Voorhees, Clay M.
4
Ahn, Jiseon
3
Alavi, Sascha
3
Auh, Seigyoung
3
Brock, Christian
3
Cai, Liping A.
3
Chua, Bee-Lia
3
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All
Journal of marketing
Journal of retailing
Journal of service research
Journal of travel and tourism marketing
Kundenmanagement
SpringerLink / Bücher
Tourism management : research, policies, practice
Journal of business research : JBR
626
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
102
Cogent business & management
101
The journal of brand management : an international journal
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
757
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1
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757
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1
Stopping the spread : how blame attributions drive customer-to-customer misbehavior contagion and what frontline employees can do to curb it
Danatzis, Ilias
;
Möller-Herm, Jana
- In:
Journal of service research
26
(
2023
)
3
,
pp. 459-475
Persistent link: https://www.econbiz.de/10014326009
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Customer experience : conceptualization, measurement, and application in omnichannel environments
Gahler, Markus
;
Klein, Jan F.
;
Paul, Michael
- In:
Journal of service research
26
(
2023
)
2
,
pp. 191-211
Persistent link: https://www.econbiz.de/10014246204
Saved in:
6
How smart should a service robot be?
Schepers, Jeroen
;
Belanche, Daniel
;
Casaló, Luis V.
; …
- In:
Journal of service research
25
(
2022
)
4
,
pp. 565-582
Persistent link: https://www.econbiz.de/10013395997
Saved in:
7
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
8
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
9
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
10
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
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