How smart should a service robot be?
Year of publication: |
2022
|
---|---|
Authors: | Schepers, Jeroen ; Belanche, Daniel ; Casaló, Luis V. ; Flavián Blanco, Carlos |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 25.2022, 4, p. 565-582
|
Subject: | artificial intelligence | brand equity | emotions | loyalty | service robot | Roboter | Robot | Künstliche Intelligenz | Artificial intelligence | Dienstleistungsqualität | Service quality | Emotion | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management |
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