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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~language:"eng"
~person:"Schreier, Martin"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
Konsumentenverhalten
6
Customer integration
3
Innovation
3
Kundenintegration
3
Innovation management
2
Innovationsmanagement
2
New product development
2
Personal information
2
Personizing
2
Produktentwicklung
2
user innovation
2
Alienation
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Buyer power
1
Customer experience
1
Customer meaning
1
Dienstleistungsqualität
1
Einzelhandel
1
Estrangement
1
Fashion
1
Forschungskooperation
1
Gesellschaft
1
Groundedness
1
Higher education institution
1
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1
Knowledge transfer
1
Ladengestaltung
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Marketing management
1
Marketingmanagement
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Article
6
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Article in journal
Case study
Aufsatz in Zeitschrift
6
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English
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Schreier, Martin
Grewal, Dhruv
20
Palmatier, Robert W.
9
Verhoef, Peter C.
9
Breugelmans, Els
7
Nordfält, Jens
7
Roggeveen, Anne L.
7
Campo, Katia
6
Haws, Kelly L.
6
Inman, J. Jeffrey
6
Kumar, V.
6
Walker Reczek, Rebecca
6
White, Katherine
6
Ailawadi, Kusum L.
5
Barone, Michael J.
5
Bijmolt, Tammo H. A.
5
Biswas, Abhijit
5
Blut, Markus
5
Chandukala, Sandeep R.
5
Dahl, Darren W.
5
Fuchs, Christoph
5
Hamilton, Ryan
5
Herrmann, Andreas
5
Lehmann, Donald R.
5
Ma, Yu
5
MacInnis, Deborah J.
5
Neslin, Scott A.
5
Patrick, Vanessa M.
5
Reinartz, Werner J.
5
Biswas, Dipayan
4
Burton, Scot
4
Evanschitzky, Heiner
4
Fang, Eric
4
Geyskens, Inge
4
Hardesty, David M.
4
Houston, Mark B.
4
Hoyer, Wayne D.
4
Ittersum, Koert van
4
Kushwaha, Tarun
4
Lamberton, Cait
4
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Journal of marketing
Journal of retailing
Journal of marketing research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
6
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1
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6
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1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Bruckberger, Gianna
;
Fuchs, Christoph
;
Schreier, Martin
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 594-604
Persistent link: https://www.econbiz.de/10014465661
Saved in:
3
Connecting to place, people, and past : how products make us feel grounded
Eichinger, Isabel
;
Schreier, Martin
;
Van Osselaer, …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013258861
Saved in:
4
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
5
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
6
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
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