All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Christoph Fuchs, Emanuela Prandelli, Martin Schreier, & Darren W. Dahl
| Year of publication: |
2013
|
|---|---|
| Authors: | Fuchs, Christoph ; Prandelli, Emanuela ; Schreier, Martin ; Dahl, Darren W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 5, p. 75-91
|
| Subject: | cocreation | fashion | luxury brands | user innovation | social comparison | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Mode | Fashion | Kundenintegration | Customer integration | Gesellschaft | Society |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793057