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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service research : JSR"
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Beziehungsmarketing
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Lieferantenmanagement
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buyer-seller relationship
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causal inference
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centralization
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cross-functional ties
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customer assignment strategies
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customer references
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difference-in-differences
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key account management
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referral management
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Lilien, Gary L.
Kumar, V.
10
Palmatier, Robert W.
9
Wieseke, Jan
8
Homburg, Christian
7
Ruyter, Ko de
6
Verhoef, Peter C.
6
Eisingerich, Andreas B
5
Haws, Kelly L.
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Auh, Seigyoung
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Beatty, Sharon E.
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Bolton, Ruth N.
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Brodie, Roderick J.
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Doorn, Jenny van
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Eggert, Andreas
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Evanschitzky, Heiner
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Fang, Eric
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Grewal, Rajdeep
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Lemon, Katherine N.
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Reinartz, Werner J.
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Sesé, F. Javier
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Wangenheim, Florian von
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Alavi, Sascha
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Dong, Beibei
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Falk, Tomas
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Ferraro, Rosellina
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Fornell, Claes
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Garnefeld, Ina
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Grewal, Dhruv
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Habel, Johannes
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Haumann, Till
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Hollebeek, Linda D.
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Houston, Mark B.
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Hoyer, Wayne D.
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Huang, Ming-Hui
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Libai, Barak
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Neslin, Scott A.
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Parasuraman, A.
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Journal of marketing
Journal of service research : JSR
Journal of retailing
1
Review of marketing research
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ECONIS (ZBW)
3
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Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
2
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
3
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
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