Sales representative departures and customer reassignment strategies in business-to-business markets
Year of publication: |
March 2017
|
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Authors: | Shi, Huanhuan ; Sridhar, Shrihari ; Grewal, Rajdeep ; Lilien, Gary L. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 2, p. 25-44
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Subject: | business-to-business marketing | customer assignment strategies | causal inference | difference-in-differences | sales representative departure | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Verkauf | Selling |
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