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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of service research : JSR"
~subject:"Virales Marketing"
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Search: "Customer relationship management"
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Virales Marketing
Beziehungsmarketing
241
Relationship marketing
241
Consumer behaviour
100
Konsumentenverhalten
100
Customer satisfaction
66
Kundenzufriedenheit
66
Dienstleistungsqualität
63
Service quality
63
Lieferantenmanagement
29
Supplier relationship management
29
Customer value
27
Kundenwert
27
Dienstleistungssektor
24
Service industry
24
Customer service
23
Kundenservice
23
Customer integration
22
Kundenintegration
22
USA
21
United States
21
Salespeople
19
Social Web
19
Social web
19
Verkaufspersonal
19
Beschwerdemanagement
18
Complaint management
18
Brand management
16
Markenführung
16
Viral marketing
16
Dienstleistung
14
Services
14
relationship marketing
14
Arbeitsverhalten
13
Work behaviour
13
customer satisfaction
13
B-to-B-Marketing
12
Business-to-business marketing
12
Dienstleistungsmarketing
12
E-commerce
12
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Article
15
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1
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16
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16
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English
16
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Kumar, V.
2
Verhoef, Peter C.
2
Auh, Seigyoung
1
Ballings, Michel
1
Beatty, Sharon E.
1
Bezawada, Ram
1
Bolton, Ruth
1
Bonezzi, Andrea
1
Brady, Michael K.
1
Brusco, Michael J.
1
Bügel, Marnix S.
1
Doorn, Jenny van
1
Eggert, Andreas
1
Eisingerich, Andreas B
1
Garnefeld, Ina
1
Gelbrich, Katja
1
Grewal, Rajdeep
1
Götz, Oliver
1
Hada, Mahima
1
Harrison, Mary P.
1
Helm, Sabrina
1
Henkel, Sven
1
Hewett, Kelly
1
Janakiraman, Ramkumar
1
Kannan, P. K.
1
Krafft, Manfred
1
Kumar, Ashish
1
Larivière, Bart
1
Lemon, Katherine N.
1
Leone, Robert P.
1
Libai, Barak
1
Lilien, Gary L.
1
Lisjak, Monika
1
Meire, Matthijs
1
Merlo, Omar
1
Mittal, Vikas
1
Nass, Stephan
1
Noble, Stephanie M.
1
Petersen, J. Andrew
1
Pick, Doreén
1
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Journal of marketing
Journal of service research : JSR
Journal of retailing and consumer services
45
Journal of business research : JBR
28
Journal of hospitality marketing & management
16
International journal of hospitality management
12
International journal of contemporary hospitality management
11
The journal of services marketing
11
The journal of product & brand management
10
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Psychology & marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of the Academy of Marketing Science
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The TQM journal : the international review of organizational improvement
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
The international review of retail, distribution and consumer research
4
The service industries journal
4
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
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ECONIS (ZBW)
16
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1
How marketing perks influence word of mouth
Lisjak, Monika
;
Bonezzi, Andrea
;
Rucker, Derek D.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 128-144
Persistent link: https://www.econbiz.de/10012608737
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
4
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
5
Can friends also become customers? : the impact of employee referral programs on referral likelihood
Wentzel, Daniel
;
Tomczak, Torsten
;
Henkel, Sven
- In:
Journal of service research : JSR
17
(
2014
)
2
,
pp. 119-133
Persistent link: https://www.econbiz.de/10010356841
Saved in:
6
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
7
Understanding the relationships between commitment and voice : hypotheses, empirical evidence, and directions for future research
Beatty, Sharon E.
;
Reynolds, Kristy E.
;
Noble, Stephanie M.
- In:
Journal of service research : JSR
15
(
2012
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10009578290
Saved in:
8
The impact of process recovery communication on customer satisfaction, repurchase intentions, and word-of-mouth intentions
Van Vaerenbergh, Yves
;
Larivière, Bart
;
Vermeir, Iris
- In:
Journal of service research : JSR
15
(
2012
)
3
,
pp. 262-279
Persistent link: https://www.econbiz.de/10009578293
Saved in:
9
Service sweethearting : its antecedents and customer consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Brusco, Michael J.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009737486
Saved in:
10
Walk your talk : an experimental investigation of the relationship between word of mouth and communicators' loyalty
Garnefeld, Ina
;
Helm, Sabrina
;
Eggert, Andreas
- In:
Journal of service research : JSR
14
(
2011
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10008826884
Saved in:
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