How marketing perks influence word of mouth
Monika Lisjak, Andrea Bonezzi, and Derek D. Rucker
| Year of publication: |
2021
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|---|---|
| Authors: | Lisjak, Monika ; Bonezzi, Andrea ; Rucker, Derek D. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 5, p. 128-144
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| Subject: | contractuality | marketing perks | relational value | word of mouth | consumer-brand relationship | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242921991798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608737