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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Brand
Relationship marketing
Social Web
114
Social web
114
Internet marketing
64
Online-Marketing
64
Consumer behaviour
56
Konsumentenverhalten
56
Beziehungsmarketing
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social media
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Journal of marketing
Journal of strategic marketing
Journal of business research : JBR
106
Journal of retailing and consumer services
77
The journal of product & brand management
44
International journal of internet marketing and advertising : IJIMA
40
The journal of brand management : an international journal
40
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Technological forecasting & social change : an international journal
24
Business horizons
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of internet commerce
20
Journal of marketing communications
20
Journal of promotion management : innovations in planning and applied research
20
Marketing intelligence & planning
20
Journal of service management
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
The journal of services marketing
16
Psychology & marketing
15
Tourism management : research, policies, practice
15
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of the Academy of Marketing Science
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of fashion marketing and management
13
Cogent business & management
12
International journal of hospitality management
12
Journal of customer behaviour
12
Journal of hospitality marketing & management
12
Journal of electronic commerce research : JECR
11
Journal of global marketing
11
Journal of marketing management : MM
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of technology marketing : IJTMkt
10
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ECONIS (ZBW)
42
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42
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
5
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
6
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
7
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
10
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
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