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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Kumar, V."
~person:"Zhang, Jonathan Z."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
E-commerce
Konsumentenverhalten
21
Beziehungsmarketing
12
Relationship marketing
12
Marketing management
7
Marketingmanagement
7
Brand management
4
Customer value
4
Kundenwert
4
Markenführung
4
Markenimage
4
Social Web
4
Social web
4
Customer engagement
3
Customer integration
3
Customer satisfaction
3
Internet marketing
3
Kundenintegration
3
Kundenzufriedenheit
3
Online-Marketing
3
Theorie
3
Theory
3
customer engagement
3
customer lifetime value
3
Dienstleistungsqualität
2
Einzelhandel
2
Electronic Commerce
2
Emerging economies
2
Emerging markets
2
Markov chain
2
Markov-Kette
2
Retail trade
2
Satisfaction
2
Schwellenländer
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Service experience
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Service quality
2
Viral marketing
2
Virales Marketing
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21
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21
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21
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Choi, Woo Jin
Kumar, V.
Zhang, Jonathan Z.
Grewal, Dhruv
17
Guzman, Francisco
9
Palmatier, Robert W.
9
Bagozzi, Richard P.
7
Hennig-Thurau, Thorsten
7
Haws, Kelly L.
6
Homburg, Christian
6
Houston, Mark B.
6
Verhoef, Peter C.
6
Bijmolt, Tammo H. A.
5
Dahl, Darren W.
5
Hoyer, Wayne D.
5
Inman, J. Jeffrey
5
MacInnis, Deborah J.
5
Melnyk, Valentyna
5
Puzakova, Marina
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Wieseke, Jan
5
Ailawadi, Kusum L.
4
Alavi, Sascha
4
Biswas, Dipayan
4
Bleier, Alexander
4
Brasel, S. Adam
4
Dellaert, Benedict G. C.
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Grappi, Silvia
4
Hagtvedt, Henrik
4
Hamilton, Ryan
4
Harmeling, Colleen M.
4
Herrmann, Andreas
4
Kukar-Kinney, Monika
4
Kwak, Hyokjin
4
Lehmann, Donald R.
4
Monroe, Kent B.
4
Noble, Stephanie M.
4
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Journal of marketing
Journal of the Academy of Marketing Science
The journal of product & brand management
Journal of marketing research : JMR
7
Journal of business research : JBR
2
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international trade & commerce
1
MIT sloan management review
1
Psychology & marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
21
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1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
4
Consumer dynamics : theories, methods, and emerging directions
Zhang, Jonathan Z.
;
Chang, Chun-Wei
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 166-196
Persistent link: https://www.econbiz.de/10012434092
Saved in:
5
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng
;
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
Saved in:
6
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
7
Dynamic customer interdependence
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 723-746
Persistent link: https://www.econbiz.de/10012107304
Saved in:
8
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
9
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
10
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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