Driving growth of Mwallets in emerging markets : a retailer's perspective
V. Kumar, Nandini Nim, Amalesh Sharma
| Year of publication: |
2019
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|---|---|
| Authors: | Kumar, V. ; Nim, Nandini ; Sharma, Amalesh |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 4, p. 747-769
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| Subject: | Mwallet | Customer engagement | Mobile payments | Emerging markets | Qualitative study | Schwellenländer | Emerging economies | Einzelhandel | Retail trade | Elektronisches Geld | Electronic money | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Description [link.springer.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Correction enthalten in: Volume 47, Number 4, July 2019, Seite 770 |
| Other identifiers: | 10.1007/s11747-018-0613-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107310