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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Palmatier, Robert W."
~person:"Steinhoff, Lena"
~subject:"Innovationsmanagement"
~subject:"Marketing management"
~subject:"Relationship marketing"
~subject:"United States"
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Innovationsmanagement
Marketing management
Relationship marketing
United States
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19
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10
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10
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9
Konsumentenverhalten
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Palmatier, Robert W.
Steinhoff, Lena
Kumar, V.
26
Homburg, Christian
20
Morgan, Neil A.
13
Wieseke, Jan
10
Lam, Son K.
9
Grewal, Dhruv
8
Ruyter, Ko de
8
Fang, Eric
7
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6
Hult, G. Tomas M.
6
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6
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6
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Feng, Hui
5
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5
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5
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5
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5
Varadarajan, Rajan
5
Venkatesan, Rajkumar
5
Voorhees, Clay M.
5
Zhang, Jonathan Z.
5
Alavi, Sascha
4
Calantone, Roger J.
4
Dahl, Darren W.
4
Evans, Kenneth R.
4
Fornell, Claes
4
Grégoire, Yany
4
Habel, Johannes
4
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4
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4
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4
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4
Luo, Xueming
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Petersen, J. Andrew
4
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4
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Journal of marketing
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international marketing
3
Journal of marketing research : JMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Routledge studies in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management
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Springer eBook Collection / Business and Management
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ECONIS (ZBW)
26
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1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
4
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
5
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
6
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
7
A theory of multiformat communication : mechanisms, dynamics, and strategies
Moffett, Jordan W.
;
Folse, Judith Anne Garretson
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 441-461
Persistent link: https://www.econbiz.de/10012548048
Saved in:
8
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
9
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
10
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
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