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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Steinhoff, Lena"
~person:"Varadarajan, Poondi Rajan"
~subject:"Innovationsmanagement"
~subject:"Marketing management"
~subject:"Relationship marketing"
~subject:"United States"
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Innovationsmanagement
Marketing management
Relationship marketing
United States
Beziehungsmarketing
5
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5
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3
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3
Kundenbindungsprogramm
2
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Steinhoff, Lena
Varadarajan, Poondi Rajan
Kumar, V.
26
Palmatier, Robert W.
24
Homburg, Christian
20
Morgan, Neil A.
13
Wieseke, Jan
10
Lam, Son K.
9
Grewal, Dhruv
8
Ruyter, Ko de
8
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7
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6
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5
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5
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5
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5
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5
Varadarajan, Rajan
5
Venkatesan, Rajkumar
5
Voorhees, Clay M.
5
Zhang, Jonathan Z.
5
Alavi, Sascha
4
Calantone, Roger J.
4
Dahl, Darren W.
4
Evans, Kenneth R.
4
Fornell, Claes
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Grégoire, Yany
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4
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Journal of marketing
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Routledge studies in marketing
2
Academy of Management journal : AMJ
1
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ECONIS (ZBW)
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1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
4
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
5
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
6
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, Poondi Rajan
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 58-74
Persistent link: https://www.econbiz.de/10001054851
Saved in:
7
Symbiotic marketing revisited
Varadarajan, Poondi Rajan
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001008472
Saved in:
8
Product diversity and firm performance : an empirical investigation
Varadarajan, Poondi Rajan
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 43-57
Persistent link: https://www.econbiz.de/10001011993
Saved in:
9
Horizontal cooperative sales promotion : a framework for classification and additional perspectives
Varadarajan, Poondi Rajan
- In:
Journal of marketing
50
(
1986
)
2
,
pp. 61-73
Persistent link: https://www.econbiz.de/10001011999
Saved in:
10
Product effort and promotion effort hypotheses : an empir. investigation
Varadarajan, Poondi Rajan
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10001020323
Saved in:
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