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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bijmolt, Tammo H. A."
~subject:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
Loyalty program
3
Beziehungsmarketing
2
Einzelhandel
2
Relationship marketing
2
Retail trade
2
Sales promotion
2
Verkaufsförderung
2
Customer relationship management
1
Customer satisfaction
1
Emerging trends
1
Kundenzufriedenheit
1
Loyalty program design
1
Loyalty program membership
1
Loyalty program performance assessment
1
Loyalty programs
1
Partnership loyalty programs
1
Performance measurement
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Performance-Messung
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Retailing
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Value-added tax-free promotions
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Bijmolt, Tammo H. A.
Breugelmans, Els
4
Dorotic, Matilda
2
Liu-Thompkins, Yuping
2
Venkatesan, Rajkumar
2
Basso, Leonardo J.
1
Bawa, Kapil
1
Bradlow, Eric T.
1
Cai, Fengyan
1
Chun, So Yeon
1
Dong, Beibei
1
Fang, Eric
1
Farris, Paul W.
1
Flores, Constanza
1
Fok, Dennis
1
Gardete, Pedro
1
Geng, Xianjun
1
He, Jia
1
Huang, Yanliu
1
Hui, Sam K.
1
Inman, Jeffrey
1
Ittersum, Koert van
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Liu, De
1
Liu, Yuping
1
Lu, Xianghua
1
Montoya, Ricardo
1
Neslin, Scott A.
1
Park, C. Whan
1
Park, Young-Hoon
1
Pennings, Joost M. E.
1
Restrepo Amariles, David
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
Sayman, Serdar
1
Sheehan, Daniel
1
Shoemaker, Robert W.
1
Stourm, Valeria
1
Suher, Jacob
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Journal of marketing
Marketing letters : a journal of research in marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Customer engagement marketing
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
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ECONIS (ZBW)
3
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1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
3
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
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