Advancing research on loyalty programs : a future research agenda
Year of publication: |
2015
|
---|---|
Authors: | Breugelmans, Els ; Bijmolt, Tammo H. A. ; Zhang, Jie ; Basso, Leonardo J. ; Dorotic, Matilda |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 2, p. 127-139
|
Subject: | Loyalty programs | Loyalty program design | Loyalty program performance assessment | Emerging trends | Partnership loyalty programs | Customer relationship management | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade |
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