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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Liu-Thompkins, Yuping"
~person:"Stourm, Valeria"
~subject:"Kundenbindungsprogramm"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenbindungsprogramm
Beziehungsmarketing
2
Loyalty program
2
Relationship marketing
2
Big Data
1
Big data
1
Consumer behaviour
1
Consumer flexibility
1
Data Mining
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Data mining
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Data protection
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Datenschutz
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Einzelhandel
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Inequality
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Konsumentenverhalten
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Loyalty program design
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Loyalty programs
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Multi-store shopping
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Point expiration
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Liu-Thompkins, Yuping
Stourm, Valeria
Breugelmans, Els
4
Bijmolt, Tammo H. A.
3
Dorotic, Matilda
2
Venkatesan, Rajkumar
2
Basso, Leonardo J.
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Bawa, Kapil
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Bradlow, Eric T.
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Cai, Fengyan
1
Chun, So Yeon
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Dong, Beibei
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1
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Gardete, Pedro
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Geng, Xianjun
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He, Jia
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Huang, Yanliu
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Inman, Jeffrey
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Ittersum, Koert van
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Kannan, P. K.
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Kopalle, Praveen K.
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Liu, De
1
Liu, Yuping
1
Lu, Xianghua
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Montoya, Ricardo
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Neslin, Scott A.
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Park, C. Whan
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Park, Young-Hoon
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Pennings, Joost M. E.
1
Restrepo Amariles, David
1
Roehm, Harper A.
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Roehm, Michelle L.
1
Sayman, Serdar
1
Sheehan, Daniel
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Journal of marketing
Marketing letters : a journal of research in marketing
HEC Paris research paper series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
2
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
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