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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Search: subject:"Management"
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Beziehungsmarketing
Markenartikel
Consumer behaviour
231
Konsumentenverhalten
231
Relationship marketing
176
Brand management
151
Markenführung
151
Marketing management
135
Marketingmanagement
135
Brand image
97
Markenimage
97
Brand
64
USA
64
United States
64
Lieferantenmanagement
56
Supplier relationship management
56
Customer satisfaction
51
Kundenzufriedenheit
51
Innovation
40
Social Web
39
Social web
39
Marketing
37
Salespeople
36
Verkaufspersonal
36
Innovation management
35
Innovationsmanagement
35
Dienstleistungsqualität
34
Selling
34
Service quality
34
Verkauf
34
Advertising effects
31
Werbewirkung
31
Internet marketing
30
Online-Marketing
30
New product development
29
Produktentwicklung
29
B-to-B-Marketing
28
Business-to-business marketing
28
Theorie
28
Theory
28
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Undetermined
113
Free
11
Type of publication
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Article
229
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Article in journal
228
Aufsatz in Zeitschrift
228
Conference paper
2
Konferenzbeitrag
2
Language
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English
229
Author
All
Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
7
Neslin, Scott A.
6
Wieseke, Jan
6
Breugelmans, Els
5
Grewal, Rajdeep
5
Bradlow, Eric T.
4
Fang, Eric
4
Houston, Mark B.
4
Verhoef, Peter C.
4
Ahuvia, Aaron
3
Ailawadi, Kusum L.
3
Bagozzi, Richard P.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Doorn, Jenny van
3
Evanschitzky, Heiner
3
Fornell, Claes
3
Grégoire, Yany
3
Haws, Kelly L.
3
Johnson, Jean L.
3
Kannan, P. K.
3
Lehmann, Donald R.
3
Lilien, Gary L.
3
Liu-Thompkins, Yuping
3
Reinartz, Werner J.
3
Roschk, Holger
3
Ruyter, Ko de
3
Steenkamp, Jan-Benedict E. M.
3
Ahearne, Michael
2
Alavi, Sascha
2
Bleier, Alexander
2
Bornemann, Torsten
2
Chen, Qimei
2
Dahl, Darren W.
2
Dant, Rajiv P.
2
Dommer, Sara Loughran
2
Eggert, Andreas
2
Fader, Peter
2
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Published in...
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Journal of marketing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
826
Journal of retailing and consumer services
670
Industrial marketing management : the international journal for industrial and high-tech firms
425
SpringerLink / Bücher
301
International journal of hospitality management
295
The journal of brand management : an international journal
281
The journal of product & brand management
235
The journal of services marketing
228
The journal of business & industrial marketing
198
Journal of strategic marketing
194
The service industries journal
191
Journal of the Academy of Marketing Science
188
European journal of marketing : EJM
142
International journal of electronic customer relationship management : IJECRM
140
Asia Pacific journal of marketing and logistics
136
Psychology & marketing
133
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
123
Journal of retailing
120
Journal of hospitality marketing & management
119
Journal of service research : JSR
117
Marketing intelligence & planning
116
Tourism management : research, policies, practice
112
Cogent business & management
111
Gabler Edition Wissenschaft
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of service management
107
Journal of marketing management : MM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
96
Business horizons
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
The international review of retail, distribution and consumer research
84
International journal of retail & distribution management
83
Service business
83
European journal of operational research : EJOR
82
Springer eBook Collection / Business and Economics
81
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ECONIS (ZBW)
229
Showing
1
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10
of
229
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date (oldest first)
1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
6
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
7
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
8
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
9
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
10
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
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