National customer orientation : an empirical test across 112 countries
Year of publication: |
2023
|
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Authors: | Mintz, Ofer ; Currim, Imran S. ; Deshpandé, Rohit |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 2, p. 189-204
|
Subject: | Customer centricity | Customer orientation | International marketing | Macro-marketing | Beziehungsmarketing | Relationship marketing | Internationales Marketing | Marketingmanagement | Marketing management | Kundenzufriedenheit | Customer satisfaction |
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