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~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Emotion
Konsumentenverhalten
Theory
Werbung
Brand management
575
Markenführung
575
Consumer behaviour
416
Brand image
388
Markenimage
388
Brand
269
Markenartikel
267
Beziehungsmarketing
140
Relationship marketing
140
Social Web
82
Social web
82
Internet marketing
66
Online-Marketing
66
Advertising effects
61
Werbewirkung
61
Marketing management
43
Marketingmanagement
43
Brand loyalty
38
Luxury goods
36
Luxusgüter
36
Markentreue
30
Personality psychology
30
Persönlichkeitspsychologie
30
Viral marketing
30
Virales Marketing
30
Corporate Social Responsibility
25
Corporate social responsibility
25
Customer satisfaction
25
Kundenzufriedenheit
25
Social media
24
Advertising
23
USA
23
Brand extension
22
Corporate reputation
22
Firmenimage
22
Markentransfer
22
United States
22
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266
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33
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Article
423
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4
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427
Aufsatz in Zeitschrift
427
Collection of articles of several authors
3
Sammelwerk
3
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1
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English
427
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Guzman, Francisco
9
Bagozzi, Richard P.
5
Fetscherin, Marc
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Christodoulides, George
3
Hegner, Sabrina
3
Kuanr, Abhisek
3
Lee, Michael S. W.
3
Loureiro, Sandra Maria Correia
3
Pradhan, Debasis
3
Rindell, Anne
3
Sreejesh, S.
3
Swaminathan, Vanitha
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Augusto, Mário Gomes
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bargoni, Augusto
2
Batra, Rajeev
2
Bhaduri, Gargi
2
Boisvert, Jean
2
Brexendorf, Tim Oliver
2
Brooks, Gillian
2
Broyles, S. Allen
2
Chu, Xing-Yu
2
Dahl, Darren W.
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Dwivedi, Yogesh Kumar
2
Faßnacht, Martin
2
Flight, Richard L.
2
Fuchs, Christoph
2
Gendel-Guterman, Hanna
2
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Journal of marketing
Psychology & marketing
The journal of product & brand management
Journal of business research : JBR
420
The journal of brand management : an international journal
277
Journal of retailing and consumer services
253
Asia Pacific journal of marketing and logistics
84
SpringerLink / Bücher
82
European journal of marketing : EJM
79
Journal of marketing communications
77
International journal of hospitality management
75
Journal of strategic marketing
63
International journal of advertising : the review of marketing communications
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
Journal of promotion management : innovations in planning and applied research
58
Journal of international consumer marketing
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
51
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
50
International marketing review
48
Journal of global marketing
47
Cogent business & management
46
International journal of consumer studies
45
The IUP journal of brand management : IJBRM
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
36
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Journal of marketing research : JMR
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of retailing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Qualitative market research : an international journal
33
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ECONIS (ZBW)
427
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1
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427
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
6
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
10
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
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