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~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
946
USA
228
United States
228
Beziehungsmarketing
224
Relationship marketing
224
Brand image
197
Markenimage
197
Brand management
193
Markenführung
193
Advertising effects
156
Werbewirkung
156
Social Web
147
Social web
147
Marketing management
135
Marketingmanagement
135
Customer satisfaction
129
Kundenzufriedenheit
129
Brand
123
Markenartikel
123
Internet marketing
107
Online-Marketing
107
Emotion
102
Viral marketing
102
Virales Marketing
102
Advertising
95
Werbung
95
Experiment
89
Personality psychology
79
Persönlichkeitspsychologie
79
Online retailing
76
Online-Handel
76
Dienstleistungsqualität
73
Service quality
73
Marketing
71
Einzelhandel
70
Retail trade
70
Theorie
61
Theory
61
Innovation
57
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386
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108
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937
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9
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Article in journal
Aufsatz in Zeitschrift
946
Collection of articles of several authors
9
Sammelwerk
9
Case study
1
Fallstudie
1
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Grewal, Dhruv
11
Woodside, Arch G.
10
Yi, Youjae
9
Herrmann, Andreas
7
Kumar, V.
7
Palmatier, Robert W.
7
Bagozzi, Richard P.
5
Chan, Eugene Y.
5
Dahl, Darren W.
5
Haws, Kelly L.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Spence, Charles
5
Sprott, David E.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Barone, Michael J.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
De Angelis, Matteo
4
Eisend, Martin
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Houston, Mark B.
4
Jiang, Yuwei
4
Kim, Jungkeun
4
Lamberton, Cait
4
Landwehr, Jan Rüdiger
4
Melnyk, Valentyna
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Pozharliev, Rumen
4
Puccinelli, Nancy M.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
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Journal of marketing
Psychology & marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
946
Showing
1
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10
of
946
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date (oldest first)
1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
4
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
5
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
6
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
7
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
8
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
9
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
10
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
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