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~isPartOf:"Journal of marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~language:"eng"
~person:"Elberg, Andrés"
~subject:"Verkaufsförderung"
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Verkaufsförderung
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Low-cost strategy
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Elberg, Andrés
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Journal of marketing
Quantitative marketing and economics : QME
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Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
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