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~isPartOf:"Journal of marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~language:"eng"
~subject:"Verkaufsförderung"
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Search: subject_exact:"Consumer promotion"
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Verkaufsförderung
Sales promotion
36
Consumer behaviour
20
Konsumentenverhalten
20
Preismanagement
19
Pricing strategy
19
Low-cost strategy
7
Niedrigpreisstrategie
7
Theorie
7
Theory
7
price promotion
5
Preisdifferenzierung
4
Price discrimination
4
Price promotions
4
Feldforschung
3
Field experiments
3
Field research
3
Food retailing
3
Game theory
3
Lebensmitteleinzelhandel
3
Rabatt
3
Rebate
3
Spieltheorie
3
Advertising
2
Advertising effects
2
Asymmetric information
2
Asymmetrische Information
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Discrete choice
2
Diskrete Entscheidung
2
Emotion
2
Erwartungsbildung
2
Event marketing
2
Event-Marketing
2
Expectation formation
2
Experiment
2
Internet marketing
2
Marketing management
2
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1
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Article
36
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Article in journal
35
Aufsatz in Zeitschrift
35
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English
Author
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Liu, Yan
2
Tsiros, Michael
2
Alavi, Sascha
1
Arora, Neeraj
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Balachander, Subramanian
1
Barone, Michael J.
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Bornemann, Torsten
1
Bradlow, Eric T.
1
Cai, Fengyan
1
Campbell, Colin L.
1
Campbell, James D.
1
Castro, Iana A.
1
Chandon, Pierre
1
Crawford, Gregory S.
1
Deleersnyder, Barbara
1
Dost, Florian
1
Ducarroz, Caroline
1
Elberg, Andrés
1
Erdem, Tülin
1
Falk, Tomas
1
Fisher, Geoffrey
1
Fu, Frank Q.
1
Gardete, Pedro M.
1
Gedenk, Karen
1
Geng, Xianjun
1
Gijsbrechts, Els
1
Greenleaf, Eric A.
1
Grewal, Chruv
1
Gu, Flora Fang
1
Guha, Abhijit
1
Guyt, Jonne
1
Haenlein, Michael
1
Hardesty, David M.
1
Hartmann, Wesley R.
1
Henderson, Ty
1
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Journal of marketing
Quantitative marketing and economics : QME
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of revenue and pricing management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
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ECONIS (ZBW)
36
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31
Motivating salespeople to sell new products : the relative influence of attitudes, subjective norms, and self-efficacy
Fu, Frank Q.
;
Richards, Keith A.
;
Hughes, Douglas E.
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10008702743
Saved in:
32
Promoting brands across categories with a social cause : implementing effective embedded premium programs
Henderson, Ty
;
Arora, Neeraj
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 41-60
Persistent link: https://www.econbiz.de/10008702762
Saved in:
33
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
34
The discriminatory incentives to bundle in the cable television industry
Crawford, Gregory S.
- In:
Quantitative marketing and economics : QME
6
(
2008
)
1
,
pp. 41-78
Persistent link: https://www.econbiz.de/10003703910
Saved in:
35
Do frequency reward programs create switching costs? : a dynamic structural analysis of demand in a reward program
Hartmann, Wesley R.
;
Viard, V. Brian
- In:
Quantitative marketing and economics : QME
6
(
2008
)
2
,
pp. 109-137
Persistent link: https://www.econbiz.de/10003707865
Saved in:
36
Optimal desing of consumer contest
Liu, De
;
Geng, Xianjun
;
Whinston, Andrew B.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003565700
Saved in:
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