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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Malär, Lucia"
~subject:"Personality psychology"
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Emotional brand attachment and brand personality : the relative importance of the actual and the ideal self
Malär, Lucia
;
Krohmer, Harley
;
Hoyer, Wayne D.
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009270915
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