Emotional brand attachment and brand personality : the relative importance of the actual and the ideal self
Year of publication: |
2011
|
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Authors: | Malär, Lucia ; Krohmer, Harley ; Hoyer, Wayne D. ; Nyffenegger, Bettina |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 4, p. 35-52
|
Subject: | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Schweiz | Switzerland |
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