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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand"
~subject:"Personality psychology"
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Brand
Personality psychology
Consumer behaviour
645
Konsumentenverhalten
645
Brand management
319
Markenführung
319
Brand image
261
Markenimage
261
Markenartikel
211
Beziehungsmarketing
134
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134
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69
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69
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Brasel, S. Adam
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Fetscherin, Marc
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Gunasti, Kunter
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Johnson, Lester W.
3
Kara, Selcan
3
Wiedmann, Klaus-Peter
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Felix, Reto
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Guèvremont, Amélie
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Hennigs, Nadine
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Jassawalla, Avan R.
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Jin, Byoungho
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2
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2
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2
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2
Zarantonello, Lia
2
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2
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1
Ahuvia, Aaron C.
1
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Global Brand Conference <11., 2016, Bradford>
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Journal of marketing
The journal of brand management : an international journal
Journal of business research : JBR
332
Journal of retailing and consumer services
202
The journal of product & brand management
185
Psychology & marketing
101
Journal of consumer research : JCR ; an interdisciplinary bimonthly
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
69
European journal of marketing : EJM
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Asia Pacific journal of marketing and logistics
59
International journal of hospitality management
58
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50
Marketing letters : a journal of research in marketing
47
Journal of fashion marketing and management
46
International journal of consumer studies
44
Journal of marketing communications
42
Journal of international consumer marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of strategic marketing
39
Journal of the Academy of Marketing Science
39
International journal of advertising : the review of marketing communications
36
Journal of marketing management : MM
35
Marketing intelligence & planning
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Journal of promotion management : innovations in planning and applied research
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Young consumers : insight and ideas for responsible marketers
32
European journal of marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
29
Journal of promotion management : JPM
29
International marketing review
28
Journal of marketing research : JMR
28
Journal of retailing
28
Journal of global marketing
27
Journal of consumer research : JCR ; an interdisciplinary journal
26
Journal of travel and tourism marketing
26
Cogent business & management
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
International journal of market research : JMRS ; the journal of the Market Research Society
24
International journal of advertising : the quarterly review of marketing communications
23
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ECONIS (ZBW)
228
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
3
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
4
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
5
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
6
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
7
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
8
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
9
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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