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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Internet marketing
Luxury goods
Markenimage
Marketing
Brand management
643
Markenführung
643
Consumer behaviour
335
Konsumentenverhalten
335
Brand image
329
Brand
272
Markenartikel
270
Beziehungsmarketing
117
Relationship marketing
117
Social Web
71
Social web
71
Marketing management
60
Marketingmanagement
60
Brand architecture
55
Luxusgüter
54
Markenarchitektur
54
Online-Marketing
48
Corporate reputation
45
Firmenimage
45
Emotion
42
B-to-B-Marketing
38
Business-to-business marketing
38
Brand extension
35
Markentransfer
35
USA
35
United States
35
Advertising effects
33
Corporate Social Responsibility
33
Corporate social responsibility
33
Werbewirkung
33
Brand loyalty
30
Corporate culture
28
Unternehmenskultur
28
Personality psychology
27
Persönlichkeitspsychologie
27
International marketing
26
Internationales Marketing
26
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383
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383
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4
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English
383
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Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
MacInnis, Deborah J.
3
Melewar, T. C.
3
Mirzaei, Abas
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Atwal, Glyn
2
Barnier, Virginie de
2
Baxter, Stacey M.
2
Brooks, Gillian
2
Butcher, Luke
2
Carlson, Jamie
2
Casidy, Riza
2
Chen, Haipeng
2
Confente, Ilenia
2
Dahl, Darren W.
2
De Vries, Natalie Jane
2
Fetscherin, Marc
2
Golob, Urša
2
Grace, Debra
2
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Published in...
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Journal of marketing
The journal of brand management : an international journal
Journal of business research : JBR
450
The journal of product & brand management
316
Journal of retailing and consumer services
207
Industrial marketing management : the international journal for industrial and high-tech firms
134
SpringerLink / Bücher
110
European journal of marketing : EJM
93
Psychology & marketing
92
Asia Pacific journal of marketing and logistics
83
Journal of marketing communications
79
Marketing intelligence & planning
78
International journal of hospitality management
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of strategic marketing
65
International journal of internet marketing and advertising : IJIMA
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
55
International journal of advertising : the review of marketing communications
54
The IUP journal of brand management : IJBRM
54
Marketing letters : a journal of research in marketing
53
Journal of marketing management : MM
52
Cogent business & management
50
Journal of the Academy of Marketing Science
50
Journal of fashion marketing and management
49
Journal of promotion management : JPM
48
International marketing review
47
Tourism management : research, policies, practice
47
International journal of consumer studies
46
Journal of global marketing
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
The journal of business & industrial marketing
46
The journal of consumer marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of travel and tourism marketing
40
European journal of marketing
39
Innovatives Markenmanagement
39
International journal of retail & distribution management
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
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ECONIS (ZBW)
383
Showing
1
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10
of
383
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
6
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
7
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
8
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
9
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
10
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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