Engaging with intelligent voice assistants for wellbeing and brand attachment
Year of publication: |
2023
|
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Authors: | Prentice, Catherine ; Loureiro, Sandra Maria Correia ; Guerreiro, João Pedro Silva Martins |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 5, p. 449-460
|
Subject: | Brand attachment | Customer engagement | Intelligence voice assistant | Self-determination | Wellbeing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Zufriedenheit | Satisfaction | Intelligenz | Intelligence | Australien | Australia |
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