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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Evaluation"
~subject:"Innovation"
~subject:"Konsumentenverhalten"
~type:"article"
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Search: subject:"Kundenwert"
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Evaluation
Innovation
Konsumentenverhalten
Customer value
52
Kundenwert
52
Beziehungsmarketing
27
Relationship marketing
27
B-to-B-Marketing
19
Business-to-business marketing
19
Betriebliche Wertschöpfung
14
Lieferantenmanagement
14
Supplier relationship management
14
Value creation
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Consumer behaviour
9
Portfolio selection
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Portfolio-Management
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Customer integration
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Kundenintegration
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customer lifetime value
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Market segmentation
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Marketingmanagement
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Salespeople
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3
customer engagement
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13
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Kumar, V.
3
Antioco, Michael
1
Ballings, Michel
1
Chang, Chun-Wei
1
Cobelli, Nicola
1
Confente, Ilenia
1
Coutelle-Brillet, Patricia
1
Farías, Pablo
1
Garets, Veronique des
1
Gligor, David M.
1
Hakola, Jenni
1
Heesch, Tim van
1
Hewett, Kelly
1
Komulainen, Hanna
1
Lindgreen, Adam
1
Liu, Yuping
1
Mahdiloo, Mahdi
1
Meire, Matthijs
1
Mora Cortez, Roberto
1
Neslin, Scott A.
1
Noorizadeh, Abdollah
1
Palmer, Roger
1
Reinartz, Werner J.
1
Riviere, Arnaud
1
Russo, Ivan
1
Saen, Reza Farzipoor
1
Sloev, Igor
1
Torres, Eduardo
1
Tretyak, Olga A.
1
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1
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Journal of marketing
The journal of business & industrial marketing
Journal of retailing and consumer services
36
Journal of business research : JBR
35
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of hospitality management
16
The journal of product & brand management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of service management
8
Cogent business & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
Business horizons
6
Journal of the Academy of Marketing Science
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of creating value
5
Journal of customer behaviour
5
Journal of hospitality and tourism insights
5
Journal of marketing analytics : JMA
5
Journal of marketing research : JMR
5
Journal of service research : JSR
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
The journal of brand management : an international journal
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Tourism management : research, policies, practice
5
Handbook of research on customer equity in marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of electronic commerce : IJEC
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business economics and management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of service theory and practice : JSTP
4
Journal of vacation marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Service business
4
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ECONIS (ZBW)
13
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1
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13
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date (newest first)
date (oldest first)
1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
4
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
5
A new model for measuring salesperson lifetime value
Farías, Pablo
;
Torres, Eduardo
;
Mora Cortez, Roberto
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 274-281
Persistent link: https://www.econbiz.de/10011629533
Saved in:
6
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
7
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
8
Perceived value of service innovation : a conceptual framework
Coutelle-Brillet, Patricia
;
Riviere, Arnaud
;
Garets, …
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 164-172
Persistent link: https://www.econbiz.de/10010248160
Saved in:
9
Evaluating relative value of customers via data envelopment analysis
Noorizadeh, Abdollah
;
Mahdiloo, Mahdi
;
Saen, Reza Farzipoor
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 577-588
Persistent link: https://www.econbiz.de/10010125757
Saved in:
10
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
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