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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Davis, Donna"
~person:"Hollebeek, Linda D."
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Responsibility"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
E-commerce
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Consumer behaviour
6
Konsumentenverhalten
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6
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4
Markenführung
4
Brand
3
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3
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2
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Choi, Woo Jin
Davis, Donna
Hollebeek, Linda D.
Guzman, Francisco
7
Chandukala, Sandeep R.
3
Fetscherin, Marc
3
Kwak, Hyokjin
3
Loureiro, Sandra Maria Correia
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Journal of marketing
The journal of product & brand management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
International journal of market research
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of retailing and consumer services
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Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
6
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1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
3
The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco
;
Davis, Donna
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
Saved in:
4
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
5
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
6
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
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