Fifteen years of customer engagement research : a bibliometric and network analysis
Year of publication: |
2022
|
---|---|
Authors: | Hollebeek, Linda D. ; Sharma, Tripti Ghosh ; Pandey, Ritesh ; Sanyal, Priyavrat ; Clark, Moira K. |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 2, p. 293-309
|
Subject: | Bibliometric analysis | Brand engagement | Customer engagement | Network analysis | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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