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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Hollebeek, Linda D."
~person:"Lee, Richard"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Responsibility"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
E-commerce
Responsibility
Consumer behaviour
6
Konsumentenverhalten
6
Markenimage
6
Brand management
4
Markenführung
4
Brand
2
Brand engagement
2
Hedonic and utilitarian consumption
2
Markenartikel
2
Attribution
1
Beziehungsmarketing
1
Bibliometric analysis
1
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1
Brand resilience
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CSR
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Corporate Social Responsibility
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Corporate social responsibility
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Customer engagement
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Customer integration
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Emerging economies
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Ethics
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Ethik
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Kundenintegration
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Localisation
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Marketing management
1
Marketingmanagement
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Netnography
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Network analysis
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Packaging
1
Pakistan
1
Product responsibility
1
Product standardization and adaption
1
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Choi, Woo Jin
Hollebeek, Linda D.
Lee, Richard
Guzman, Francisco
7
Chandukala, Sandeep R.
3
Fetscherin, Marc
3
Kwak, Hyokjin
3
Loureiro, Sandra Maria Correia
3
Puzakova, Marina
3
Rindell, Anne
3
Wallace, Elaine
3
Ailawadi, Kusum L.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bagozzi, Richard P.
2
Bashir, Irfan
2
Batra, Rajeev
2
Broyles, S. Allen
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Houston, Mark B.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Lowrey, Tina M.
2
MacInnis, Deborah J.
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Maehle, Natalia
2
Monga, Alokparna Basu
2
Nunes, Joseph C.
2
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Journal of marketing
The journal of product & brand management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of market research
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of creating value
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of consumer marketing
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The journal of services marketing
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Tourism management perspectives : TMP
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ECONIS (ZBW)
6
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1
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6
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1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
3
The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
Saved in:
4
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
5
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
6
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
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