//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Kwak, Hyokjin"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand image
E-commerce
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Beziehungsmarketing
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
brand anthropomorphization
2
Attribution
1
Brand crisis
1
Brand resilience
1
CSR
1
Coping strategy
1
Coping-Strategie
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Ethics
1
Ethik
1
Gerechtigkeit
1
Justice
1
Preis
1
Preismanagement
1
Price
1
Pricing strategy
1
Product responsibility
1
Responsibility
1
Social Web
1
Social group
1
Social responsibility
1
Social web
1
Soziale Gruppe
1
Theorie
1
Theory
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Choi, Woo Jin
Kwak, Hyokjin
Guzman, Francisco
7
Chandukala, Sandeep R.
3
Fetscherin, Marc
3
Loureiro, Sandra Maria Correia
3
Puzakova, Marina
3
Rindell, Anne
3
Wallace, Elaine
3
Ailawadi, Kusum L.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bagozzi, Richard P.
2
Bashir, Irfan
2
Batra, Rajeev
2
Broyles, S. Allen
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Houston, Mark B.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Lee, Richard
2
Levy, Shalom
2
Lockshin, Larry
2
Lowrey, Tina M.
2
MacInnis, Deborah J.
2
Maehle, Natalia
2
Monga, Alokparna Basu
2
Nunes, Joseph C.
2
Palmatier, Robert W.
2
Rocereto, Joseph F.
2
Shobeiri, Saeed
2
more ...
less ...
Published in...
All
Journal of marketing
The journal of product & brand management
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
3
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
4
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
5
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->