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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Rindell, Anne"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Choi, Woo Jin
Rindell, Anne
Guzman, Francisco
7
Chandukala, Sandeep R.
3
Fetscherin, Marc
3
Kwak, Hyokjin
3
Loureiro, Sandra Maria Correia
3
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3
Wallace, Elaine
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Ailawadi, Kusum L.
2
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Journal of marketing
The journal of product & brand management
International journal of market research
1
Journal of organizational change management
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
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Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Ethical consumers' brand avoidance
Rindell, Anne
;
Strandvik, Tore
;
Wilén, Kristoffer
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 114-120
Persistent link: https://www.econbiz.de/10010384246
Saved in:
3
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
4
Ethical consumers' brand avoidance
Rindell, Anne
;
Strandvik, Tore
;
Wilién, Kristoffer
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 484-490
Persistent link: https://www.econbiz.de/10010225094
Saved in:
5
The role of brand images in consumer practices : uncovering embedded brand strength
Rindell, Anne
;
Korkman, Oskar
;
Gummerus, Johanna
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 440-446
Persistent link: https://www.econbiz.de/10010217464
Saved in:
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