Ethical consumers' brand avoidance
Anne Rindell, Tore Strandvik and Kristoffer Wilén
| Year of publication: |
2014
|
|---|---|
| Authors: | Rindell, Anne ; Strandvik, Tore ; Wilén, Kristoffer |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 2, p. 114-120
|
| Subject: | Brand avoidance | Ethical concerns | Image heritage | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Unternehmensethik | Business ethics | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384246