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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Lowrey, Tina M."
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Lowrey, Tina M.
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Journal of marketing
The journal of product & brand management
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Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
2
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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