Communicating product size using sound and shape symbolism
Year of publication: |
2015
|
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Authors: | Baxter, Stacey M. ; Ilicic, Jasmina ; Kulczynski, Alicia ; Lowrey, Tina M. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 5, p. 472-480
|
Subject: | Brand name | Children | Brand meaning | Markenführung | Brand management | Kinder | Markenartikel | Brand | Markenimage | Brand image | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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