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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand loyalty
E-commerce
Consumer behaviour
681
Konsumentenverhalten
680
Brand management
331
Markenführung
331
Markenimage
287
Brand
195
Markenartikel
193
Beziehungsmarketing
148
Relationship marketing
148
Social Web
86
Social web
86
Internet marketing
74
Online-Marketing
74
Advertising effects
53
Preismanagement
53
Pricing strategy
53
Werbewirkung
53
Marketing management
51
Marketingmanagement
50
Viral marketing
47
Virales Marketing
47
Emotion
42
Luxury goods
41
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37
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36
Online retailing
35
Online-Handel
35
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33
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33
Customer satisfaction
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Kundenzufriedenheit
30
Advertising
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Werbung
27
Personality psychology
25
Persönlichkeitspsychologie
25
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308
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1
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Guzman, Francisco
7
Chandukala, Sandeep R.
3
Fetscherin, Marc
3
Kwak, Hyokjin
3
Loureiro, Sandra Maria Correia
3
Puzakova, Marina
3
Rindell, Anne
3
Wallace, Elaine
3
Ailawadi, Kusum L.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bagozzi, Richard P.
2
Bashir, Irfan
2
Batra, Rajeev
2
Broyles, S. Allen
2
Choi, Woo Jin
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Houston, Mark B.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Lowrey, Tina M.
2
MacInnis, Deborah J.
2
Maehle, Natalia
2
Monga, Alokparna Basu
2
Nunes, Joseph C.
2
Palmatier, Robert W.
2
Rocereto, Joseph F.
2
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Journal of marketing
The journal of product & brand management
Journal of business research : JBR
441
Journal of retailing and consumer services
380
The journal of brand management : an international journal
219
Psychology & marketing
122
Asia Pacific journal of marketing and logistics
115
International journal of hospitality management
87
European journal of marketing : EJM
85
Journal of international consumer marketing
78
Journal of marketing communications
77
Cogent business & management
71
International journal of internet marketing and advertising : IJIMA
68
Journal of internet commerce
67
International journal of consumer studies
65
Journal of fashion marketing and management
65
Marketing intelligence & planning
63
The journal of consumer marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of global marketing
61
Journal of strategic marketing
61
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
International marketing review
53
Marketing letters : a journal of research in marketing
53
Journal of travel and tourism marketing
52
Journal of the Academy of Marketing Science
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
International journal of retail & distribution management
48
Journal of Islamic marketing
48
Journal of promotion management : innovations in planning and applied research
48
The international review of retail, distribution and consumer research
47
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of promotion management : JPM
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
Journal of marketing management : MM
40
Information systems research : ISR
39
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ECONIS (ZBW)
308
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1
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308
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
7
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
10
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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